Monday, 6 July 2015

Demographic theory

Album name 'The long way home' this is a reflection of their lives and where they have come from etc.

Gold chain shows they get money to be able to afford expensive materialistic things and it shows they're living good. it shows they are well and a reflection of bad to good. The black t shirt in comparison to the gold chain shows they old life which was full of pain, poverty and suffering compared now to their life of luxury.

music video genre research

music label and brand research


Def Jam Recordings

Def Jam Recordings was founded in 1984 by Rick Rubin and Russell Simmons, and has represented the very best in cutting edge music and youth culture for 30 years. Def Jam Recordings began as a maverick independent label inspired by a punk ethos and the emerging sound of hip-hop, pioneering iconic stars like LL Cool J, Slick Rick, The Beastie Boys and Public Enemy. Over the following two decades, Def Jam established its dominance with acts like Jay-Z, DMX, Ja Rule, Method Man & Redman, Ludacris, Rihanna, Jeezy, and Kanye West. Now in its 30th year, Def Jam's music and lifestyle has grown into a global brand - synonymous with creativity and authenticity - encompassing a diverse roster of marquee and emerging stars like Kanye, Justin Bieber, Rick Ross, Frank Ocean, Iggy Azalea, Axwell ^ Ingrosso, YG, Afrojack, 2 Chainz, Alesso, The Roots, August Alsina, Jhene Aiko, among others.
 - 'Island Records' image             Island Records
Island Records, which celebrates its 55th anniversary in 2014, maintains its position as one of the world’s legendary record labels, a coveted destination for new and established artists of every description.  Island staked its claim at the beginning of the musical revolution that shook the 1960s and ’70s, and continues that trend-spotting spirit of adventure.  Today’s Island is home to a varied roster that ranges from Bon Jovi, Avicii, Fall Out Boy, The Killers, to The Gaslight Anthem, American Authors, Jake Bugg, Tove Lo, Kiesza, and many more.

 - 'Capitol Music Group' image

Capitol Music Group

The Capitol Music Group (CMG) is comprised of Capitol Records, Virgin Records, Blue Note Records, Astralwerks, Harvest Records, Capitol Christian Music Group, Priority Records, 2101 Records, Atom Factory and Electromagnetic Recordings, as well as Capitol Studios and the company’s independent label services and distribution division, Caroline.  Capitol Music Group is based in Hollywood, California in the iconic Capitol Records Tower. 






Republic Records

Republic is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as 3 Doors Down, Amy Winehouse, Ariana Grande, Black Sabbath, Colbie Caillat,  Enrique Iglesias, Florence + the Machine, Godsmack, Gotye, Kelly Rowland, Mayer Hawthorne, Owl City, The Voice (NBC-TV), and Of Monsters & Men, among many others. It is comprised of innovative imprints and digital business ventures including Brushfire, Cash Money, Indie Pop, Lava Records, Loma Vista, Republic Nashville and XO.


This brand is recognised all around the world in modern music and just seeing the brand label the audience will know how it is. The brand has huge fan base and massive success and to compliment this the image is very highly thought of with a short, sweet recognisable logo.














music directors and influences

mood board

initial video presentation


I want to emulate this kind of genre and style of music as it seems quite easy but effective. Also I feel as if I would be able to succeed well in this genre of music as I frequently listen to it and able to use the codes and conventions of this genre shown in this specific music video. I have a good idea as to what to do and how to make it of a high standard. This also would appeal an audience of teenagers/young adults therefore I feel as if I'd be good at it and will be able to produce a successful house video just like this one.