Final music video

Evaluation question 4

The software we used is called Imovie and it was an easy and effective way of editing our final piece, we were able to add in transitions and quick cuts to compliment the music. The software was reliable and we were impressed with the editing facilities available. We also used the slow down and speed up editing facility which is evident in our music video.

We used A macbook to do all of the editing on, the quick new technology was easy to use and made it fast for us to edit. The macbook was also very easy to transfer videos to and from as it had a lot of storage and no complications.The macbook had Imovie installed and that is where we were able to edit on.

We also used an Iphone 6 to do the filming. From experience of last year we decided to use the Iphone 6 as we knew it wes reliable and had a high definition camera which made our media work even better and effective.

We used Youtube to upload our video onto when finished but also used it for researching and planning. We were able to gather information about our genre of music and find out the various conventions used for effect. We were able to refer to this research and planning when we were filming therefore able to improve our work.

We also used Photoshop in order to create and edit our Digipak. Photoshop allowed us to make an attraction and appeal to our target audience by adding texts and images which compliment our music video and the chosen song.

We also used Google when research and planning to search our artist and the lyrics so we had a better understanding of them. Once we had researched the artist and the lyrics we were able to put them into our video which made fitting the scenes we had planned for a lot easier.

We also used Blogger to record our research and planning and were able to refer to it at later times this benefited us as we were able to change certain parts of our music video in order to fit the genre of house music and use the conventions associated.

Evaluation question 3.

Our initial idea was  a very strong one and so we decided to stay with what we thought would be effective. The feedback we received initially was positive and helped us out in what kind elements of young peoples lives we were going to include. We realised that everyone can relate to love and therefore choosing a song that was about love and heart break but at the same time had a strong element of dance proved to be popular among my peers. This was a big thing for us and we considered this greatly when planning, our main concern was to appeal to youth as that is our target audience.

When viewing our rough drafts of the piece we realised we needed to include elements that would promote youth and its high and low points. We included car scenes because that is a big part of growing up. On the other hand we included a break up which is a low point in a teenagers/ young adults life which in compliment with the lyrics works well. The idea was to create a video that people could watch in any mood whether they're upset to boost their mood and one that people can relate too or when they are in a partying mood a summer anthem that will get them dancing.

In the questionnaire we made we asked if they liked the genre of music we were doing which was house and then we also asked if they like to go to clubs. With this gathered information and results we were able to conclude that people around me do enjoy going out and dancing therefore we emulated that tone in our music video to attract and please our target group.

Evaluation question 2.

evaluation question 1

Titles

Our ending shot on our music video is our title. This is the name of the song and the artist that the song belongs to. We made the font white and the background black. This was done in order for the title shot to go with the first half of the music video, being black and white. We also created this in this way so that it links in with the title of the song, promesses which is about broken promises in love which goes with the black and white theme of the titles. On this shot, there is an argument that is muffled to show the storyline of the music video.

A music video that we was inspired by for this title idea at the start of our video was Section Boyz . This has been done in this music video in order to set the story up to the audience, we have done it in our music video to give the opportunity to show the audience who produced that specific song and for effect.











Costumes and props

From our research and planning we were able to understand the clothing a typical person who likes house music and include it into our video. The car in the background also gives the scene a sense of an urban background which we wanted to include to appeal to mass audience. The shoes of the dancer in the scene are very important as 'huaraches' are notoriously known for being trainers that people cut shapes in so we had complied with the generic conventions.

As you can see in this popular house music, music video its very similar to ours. In an urban environment wearing generic clothing of a dancer cutting shapes. They are very similar and this is to please the audience of house music lovers but also to entice people into the culture like this song famously did.













Narrative/Story 

The opening scene shows a young couple getting into a brand new expensive car, from this you can already sense a feeling of youth culture. The kiss reveals to the audience they are a couple and that sets up the storyline and the forthcoming events in the music video. Also the Adidas sports wear shows the audience a that this will be an energetic video and will be dancing etc in the video what will draw the audience in and keep them watching to compliment the mystery of the young couple.

In contrast to this scene where by you can see a family eating breakfast but the conventions are the same. You can see a few main characters revealed in both videos and they are both stationary at the start of the video creating optimism.









Characters/ star Image

In the scene you can see the two main characters arguing. The focus all on them two and this is what we wanted to create, the idea of importance of the two teenagers arguing. You can see one of the main characters is an athletic young man wearing sports clothing which fits in with the genre conventions perfectly and a beautiful young lady which attracts the audiences attention. The male is seen as aggressive and energetic which gives the video excitement.

Here you can also see the male head of attention in the shot and very much energetic and dancing. However the contrast between the two is the background, the image has an aesthetic background where as the top one has an authentic feel as it is shot in public, this goes with the conventions of our music genre and the contrast is apparent because the two pictures are from different genres



Relationship between lyrics and video

Our music video was very much based on research of the lyrics, after understanding that the song was about broken promises we included varuous scenes that demonstrated this. One of the more important scenes is the ring ( a symbol of love) being thrown on the floor to show the seperation and the devalue of their love as the male walks off. The idea is that he had cheated which goes with the lyrics perfectly and compliments the imagery.

As you can see in this image they are also using imagery to show what is going on in the lyrics however this is a rap music video and they are using digital technology to give the illusion that a gun is being shot but it compliments the lyrics being sang. This is different to our music video because we have used physical actions to create the reflection of lyrics being sang but this could be due to the different conventions in each genre of music

Setting location: Throughout our music video we included a number of different settings. We did this in order to show the contrast of a lifestlye that the male character now lives. for example the main character was always in close proximity of his parter whether that be on a walk or in a car. Once the couple are no longer together there are much different settings in scenes such as: nightclubs. Nightclubs are a convention that feautres a lot in house music videos due to the up beat song it fits really well

This shows the audience that the characeter lives a much different lifestyle that he would have when he was with his girlfriend.
A location we shot a lot was at Werrington skatepark, reason for this was because of the graffiti we felt would be pleasing to the teenage audience that we were trying to reach out to initially. The skatepark was at our advantage as we could capture different camera angles and also the strong white LED lighting helped express the character when dancing.

Technical Aspects:

At this point in our video we used a rural setting to express the characters emotions of lonely. We also used this to create lyrical word play on ‘if the rain was coming’ which suggests if all hell was about to break loose in a relationship. therefore with this setting we used pathetic fallacy to show this.
When editing we used the software ‘IMovie’ on my Macbook pro. due to the conventions of house music videos being very fast paced, we collated multiple shots of similar scenes and shortened them to create that fast paced ‘dancey’ mood. To move away from such fast paced scenes we would either fade to black or white (depending on how much lighting was in the next scene) to show different elements of narrative. In one scene where there are 3 thuggish looking males, as the music pace speeds up i sped the video up by 8x and then faded to white for the next scene that had continuity due to the stobe light and fast paced actions.

Genre: The genre we decided to choose was ‘House’ for our music video. the conventions of house music videos are fast paced clubbing scenes, women with minimal clothing jumping/dancing around, pools, UV paint, flashing lights, drinking with a wild and crazy atmosphere. Dancing plays an important role in dance music videos as this is the main fact that dance videos are played in clubs. From the conventions we used our friend Kane who was studying the urban house genre dance at college. With his knowledge we pieced together a fast paced (cutting shapes as some people commonly call it) routing to fit with our music video.

A real life example is from the music video ‘House Every Weekend’ in this scene is a group of dancers going wild!

Representation: Here in the scene where had 3 males next to a graffiti walls with their identity remaining unkown, the camera is also unfocused to create a blur which enhances the representation of mystery for this scene which shows a completely different side to the main character that we have previsously seen before. a similar video to this is by london gang ’67’ in their video they represent themselves with such mob mentality and also keeping their identity incredibly secretive by wearing masks or completely covering their face with a prop/outfit/themselves.